YUME : Journal of Management
Vol 8, No 2 (2025)

The Influence of Cash Payments and QRIS (Quick Response Indonesia Standard) on Repurchase Intention at Boja Coffee & Roastery Bandar Lampung in the Digital Era

Intan, Melia Nur (Unknown)
RR. Erlina, RR. Erlina (Unknown)



Article Info

Publish Date
24 Jun 2025

Abstract

This research examines how cash payments and QRIS (Quick Response Indonesian Standard) affect repurchase intention at BOJA Coffee & Roastery Bandar Lampung. Repurchase intention is a key sign of business longevity since repeat buyers give income stability. Customer-loyal companies are more robust to competition and market shifts. Digitalization in business has changed financial transactions, making non-cash payment alternatives more widespread. Quick Response Code Indonesian Standard (QRIS) is used by many industries to improve efficiency and customer service. This quantitative research employs questionnaires to obtain primary and secondary data from 232 Bandar Lampung BOJA Coffe & Roastery consumers. The association between cash payment, QRIS, and repurchase intention is examined using simple linear regression. The study found no significant impact of cash payments on repurchase intention, with a significance value of 0.068. On the other hand, QRIS payments have a positive and substantial impact (0.000).

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Journal Info

Abbrev

yume

Publisher

Subject

Economics, Econometrics & Finance Health Professions Social Sciences

Description

YUME : Journal of Management menerbitkan naskah artikel 3 kali dalam setahun (April, Agustus dan Desember), berisikan artikel dalam bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sratejik, Perilaku Organisasi, Corporate Governance, ...