Jurnal Ekonomi Dan Bisnis
Vol. 28 No. 2 (2025): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2025

PENGARUH EASE OF USE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN GO-FOOD DI SEMARANG

Santoso, Liem, Alan Dharmasaputra (Unknown)
Juventius Wahyu Utama (Unknown)

Article Info

Publish Date
08 Sep 2025

Abstract

This research aims to determine the relationship between ease of use, price perception on purchasing decisions of the users on Go-Food delivery application in North Semarang district. Quantitative method using a purposive random sampling technique are used in this research. The sample size used in this research is 100 respondents. Data analysis used in this research uses validation tests, reliability tests, data normality tests and multiple regression tests. The results of this research show that there is a relationship between ease of use and price perception on purchasingmdecisions of the users on Go-Food delivery application in North Semarang district.

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Journal Info
Jurnal Ekonomi Dan Bisnis
Website

Abbrev

jebi

Publisher

Universitas Pekalongan

Subject

Economics, Econometrics & Finance

Description

Jurnal ekonomi dan Bisnis adalah jurnal yang mempublikasikan hasil -hasil penelitian dan kajian pustaka dibidang ekonomi manajemen, Akuntansi dan Bisnis. Jurnal Ekonomi dan bisnis Terbit secara berkala dua kali dalam setahun yaitu dibulan Maret dan September. ...