Jurnal Samudra Ekonomi dan Bisnis
Vol 16 No 3 (2025): JSEB

Pengaruh Financial Socialization dan Sikap Keuangan terhadap Penggunaan Paylater pada Gen Z Kota Palu

Aulia, Sofiah Dwi (Unknown)
Fattah, Vitayanti (Unknown)
Muslimin, Muslimin (Unknown)
Rianty, Cici (Unknown)



Article Info

Publish Date
19 Sep 2025

Abstract

The development of financial technology (FinTech) has presented digital credit services such as Paylater, which are increasingly popular among Generation Z. This study analyzes the influence of financial socialization and financial attitudes on the use of Paylater among Gen Z in Palu City. Data were collected through an online survey of 100 respondents selected by purposive sampling method and analyzed using structural equation modeling (SEM) with SmartPLS. The results showed that financial socialization and financial attitude have a positive and significant effect on the use of Paylater, with financial attitude having a stronger influence. Individuals with adequate financial understanding and a healthy financial attitude tend to use this service more wisely. These findings emphasize the importance of financial education in encouraging wiser use of Paylater among Gen Z.

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Journal Info

Abbrev

jseb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi ...