Jurnal Akuntansi Kontemporer
Vol. 17 No. 3 (2025): Jurnal Akuntansi Kontemporer

BEHAVIORAL BIASES, FINANCIAL LITERACY AND INVESTMENT DECISION-MAKING

Wibowo, Michelle Charline (Unknown)
Widianingsih, Luky Patricia (Unknown)



Article Info

Publish Date
30 Sep 2025

Abstract

Research Purposes. This study aims to determine the effects of Self-Control, Overconfidence, Herding, and Mental Accounting on Investment Decisions, with Financial Literacy Serving as a moderating variable. Research Methods. The data analysis method used multiple linear regression analysis. Research Results and Findings. The results show that there is a significant effect of self-control and overconfidence on the investment decisions of young investors. Herding has no significant effect on investment decisions due to the tendency of investors to make decisions independently. Mental accounting has no significant effect on investment decisions; good planning in mental accounting does not mean that it will make investors consider every decision taken. The moderating role of financial literacy in self-control, overconfidence, and herding in investment decisions has an insignificant effect. Meanwhile, financial literacy can weaken the negative influence of mental accounting in investment decision-making. The implication of this research is the importance of strengthening self-control and education to control overconfidence in the investment decisions of young investors.

Copyrights © 2025






Journal Info

Abbrev

JAKO

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi Kotemporer, p-ISSN 2085-1189 e-ISSN 2685-9971, published by Master of Accounting Program, Faculty of Business, Widya Mandala Surabaya Catholic University, contains the original of research paper. It covers the results of research following topics: financial accounting, management ...