PENG: Jurnal Ekonomi dan Manajemen
Vol. 3 No. 1 (2026): Januari: Inprogress

The Influence of Social Media Utilization and Social Environment on Office Administration Students’ Entrepreneurial Interest

Siti Najwa Ananda Rianto (Unknown)



Article Info

Publish Date
25 Sep 2025

Abstract

This study aims to examine the influence of social media utilization and social environment on students’ entrepreneurial interest. A quantitative approach with a correlational design was applied. Data were collected through an online questionnaire distributed to 100 active students of the Office Administration Education Study Program at Universitas Sebelas Maret from the 2021 and 2022 cohorts. The research instrument included three variables: social media utilization, social environment, and entrepreneurial interest. The results of multiple linear regression analysis showed that both social media utilization and social environment have a positive and significant influence, both partially and simultaneously, on students’ entrepreneurial interest. These findings support previous theories that entrepreneurial values can be strengthened through the integration of non-formal learning resources and social support. However, this study is limited to a single study program at one university. Therefore, future research with a broader respondent scope and a mixed-method approach is recommended to enrich the understanding of factors affecting entrepreneurial interest.

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Journal Info

Abbrev

peng

Publisher

Subject

Economics, Econometrics & Finance

Description

Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal ...