ProBisnis : Jurnal Manajemen
Vol. 16 No. 5 (2025): October: Management Science

The Effect of Customer Satisfaction on La Sabelle Customer Loyalty in Palembang in The Period Of 2025

Raihani, Adelia Tsafa (Unknown)

Article Info

Publish Date
11 Sep 2025

Abstract

The purpose of this study is to analyze the influence of customer satisfaction on La Sabelle customer loyalty in Palembang both partially and simultaneously. The method in this study uses descriptive quantitative with 71 respondents loyal La Sabelle customers. The sampling technique uses nonprobability sampling with purposive sampling method and uses SPSS version 26. The results of this study indicate that the partial test (t test) customer satisfaction variables have a positive and significant effect on customer loyalty. Simultaneous test (F test) customer satisfaction variables have a positive and significant effect on customer loyalty.

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Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...