ProBisnis : Jurnal Manajemen
Vol. 16 No. 5 (2025): October: Management Science

The Influence of Service Quality, Brand Image, and Price on Customer Satisfaction of Hardware at Palembang Icon

Nainggolan, Angelina Lydia (Unknown)
Pramuditha, Charisma Ayu (Unknown)

Article Info

Publish Date
12 Sep 2025

Abstract

This study aims to analyze both partially and simultaneously the influence of service quality, brand image, and price on customer satisfaction at Hardware Palembang Icon. The research sample consisted of 372 respondents using a Likert scale questionnaire. The study employed a quantitative approach with purposive sampling technique. The results indicate that service quality, brand image, and price have a significant effect on customer satisfaction at Hardware Palembang Icon, both partially and simultaneously.

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Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...