Traditional markets in Yogyakarta face mounting pressure from modernization and digital retail competition, yet user-generated reviews remain underutilized. This study applies Aspect-Based Sentiment Analysis (ABSA) with a Bidirectional Gated Recurrent Unit (BiGRU) on 9,222 annotated reviews from nine markets (2016-2024). BiGRU was chosen not only for its efficiency but also for its robustness in low-resource, multilingual settings with informal expressions, where transformer models often require larger datasets and compute. The best configuration with 64 GRU units and a 70:15:15 split achieved 83.4% accuracy (95% CI: ±1.2%) and an F1-score of 0.813, surpassing baselines such as Na
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