Journal of Islamic Economic Laws
Vol. 7 No. 02 (2024): July

Investigating the Factors that Drive the Success of Halal Cloud Kitchen in Bangladesh

Ahmed, Rafiuddin (Unknown)
Alam, Muhammad Intisar (Unknown)
Sultana, Maria (Unknown)
Jim, Mahafizur Rahman (Unknown)



Article Info

Publish Date
23 Sep 2024

Abstract

With the integration of new technologies, various industries, including the food sector, are experiencing significant transformations. The emergence of Cloud Kitchens represents a notable technological shift within the food industry. This research endeavors to uncover the key factors contributing to the success of the Halal Cloud Kitchen sector in Bangladesh. To achieve this, a structured survey questionnaire was designed and distributed through Google Forms. Three hundred twenty-three responses were gathered using the snowball sampling method and utilized in hypothesis testing employing multiple linear regression. The findings indicate that, among the six variables considered,food quality, packaging, and discounts substantially influence the prosperity of Halal Cloud Kitchens. In contrast,the remaining variables were found to be insignificant. Finally,this study analyzes critical success criteria for Halal Cloud Kitchens in Bangladesh, highlighting food quality, innovative packaging, and strategic discounts. It provides practical suggestions for improving business efficiency and competitiveness, identifying limitations, and suggesting future research areas.

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Journal Info

Abbrev

jisel

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Islamic Economic Laws (JISEL) is published by the Department of Islamic Economic Laws, Faculty of Islamic Studies, Universitas Muhammadiyah Surakarta. The journal provides a platform for scholarly research that bridges theoretical perspectives and practical developments in the field of ...