Jurnal Studia Insania
Vol 12 No 2 (2024)

PENGARUH IMPULSIVE BUYING DAN REGULASI DIRI TERHADAP PERILAKU BERUTANG PADA MAHASISWA PENGUNA SHOPEEPAYLETER DI UIN ANTASARI

Abbas, Ma'arif (Unknown)
Faridah, Siti (Unknown)



Article Info

Publish Date
09 Nov 2024

Abstract

This study aimed to examine the influence of impulsive buying and self-regulation on debt behavior among university students who use ShopeePayLater. The research employed a quantitative approach with a survey method. The sample consisted of 322 ShopeePayLater users from UIN Antasari Banjarmasin, selected through purposive sampling. Data were collected using scales for impulsive buying, self-regulation, and debt behavior, and analyzed using multiple linear regression. The results indicated that impulsive buying and self-regulation simultaneously have a significant effect on debt behavior with a significance value of 0.000 (p < 0.05). The coefficient of determination (R^2) was 0.264, indicating that these two variables jointly explain 26.4% of the variance in debt behavior among ShopeePayLater users.

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