Jurnal Pengabdian Teratai
Vol. 1 No. 2 (2020): Jurnal Pengabdian Teratai

Sosialisasi Etika Bisnis dan Entrepreneur UMKM – Setu Babakan Srengseng Sawah Jagakarsa Jakarta Selatan

Sundara, Dadan (Unknown)
Laksono, Rudi (Unknown)
Gultom, Junias Robert (Unknown)

Article Info

Publish Date
15 Dec 2020

Abstract

The Covid-19 pandemic provides impact drops visitors at tourist Setu Babakan that affect the decline in the turnover of sales for the SMEs. They need new strategic to change conventional marketing to the digital marketing should be done by SMEs to recover turnover of sales. On the other hand, the background education of SMEs is majority educated school middle so application of business ethics has not fully implemented by SMEs This program aims to add to management knowledge, especially regarding business ethics for SMEs and entrepreneurial learning in marketing online / digital marketing. The results of this program showing a positive impact, namely increasing knowledge by MSMEs regarding business ethics and entrepreneurs to use online marketing / digital marketing so that it can be implemented in increasing their sales Keyword: Business Ethics, Entrepreneur, MSMEs, Digital Marketing

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Journal Info
Jurnal Pengabdian Teratai
Website

Abbrev

teratai

Publisher

Institut Bisnis & Informatika Kosgoro 1957

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Pengabdian Teratai is a scientific journal of community service activities with peer-reviewed in social science and humanities disciplines. The journal purpose is to publish all community service activities article that resolve the community social problems based on community empowerment, ...