<![CDATA[The banking sector is adopting comprehensive digital transformation as a key strategy to maintain operational efficiency and competitiveness, driven by the rapid development of digital technology, especially after the pandemic. This study aim to analyzes the impact of digital transformation on the financial performance of banking companies listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2023. Purposive sampling was the clear choice for selecting the samples. This method yielded 153 research observations over the course of four years. This research uses a quantitative approach with secondary data from annual and company financial reports, and is analyzed using multiple linear regression analysis. The study's findings are clear: digital transformation positively impacts financial performance, particularly in the context of social media.Keywords: ]]>
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