<![CDATA[The rapid growth of social media users presents new challenges, one of which is the phenomenon known as Fear of Missing Out (FoMO), which drives impulsive consumer behavior. This study investigates FoMO and its impact on Purchase Intention when using the Paylater payment method for smartphone purchases. It analyzes the relationships between the Imitation of Influencers, Social Comparison, Materialism, and Purchase Intention. The research sample includes 150 respondents from Jakarta, Bogor, Tangerang, Depok, and Bekasi, all of whom are active social media users who have used Paylater for smartphone purchases. Data were analyzed using the Structural Equation Model (SEM) approach. The results reveal that the Imitation of Influencers significantly affects Social Comparison and Materialism among millennials. Social Comparison significantly impacts FoMO, which in turn influences Purchase Intention. Additionally, Materialism significantly affects Purchase Intention. However, Social Comparison does not have a significant effect on Materialism. This study highlights how FoMO and Materialism are triggered by the lifestyles promoted by influencers and the convenience of Paylater payment methods, which drive consumption behavior among millennials. The findings provide insights into marketing strategies targeting consumers based on prevailing social trends.]]>
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