<![CDATA[This study aims to analyze the trends, values, and challenges of the halal lifestyle among Generation Z in Indonesia. Using a qualitative method with a literature review approach, this research synthesizes findings from national and international scholarly articles published in the last five years. The results indicate that Gen Z’s awareness of the halal lifestyle is increasing, particularly in the areas of food, cosmetics, and fashion, influenced by religiosity, ethical consumption, and social identity shaped through digital media. However, a gap remains between awareness and practice, especially regarding the validity of halal certification and the consistent application of Islamic principles. Other challenges include product accessibility, the influence of global secular trends, and uneven consumer literacy. These findings highlight the importance of consumer education, producer transparency, and strong regulation to strengthen the consistent implementation of the halal lifestyle among Indonesian Gen Z, while also contributing to the development of the halal industry at the national and global levels]]>
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