Journal of Managerial Sciences and Studies
Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies

The Impact of Digital Advancements and Their Influence on Marketing, Value Chains, and Business Models

Purnamasari, Wulan (Unknown)
Candraningrat, C. Candraningrat (Unknown)
Savitri Primasari, Niken (Unknown)
Wasik, Zainul (Unknown)

Article Info

Publish Date
28 May 2024

Abstract

Although good mastery of digital innovations can be highly advantageous in today's environment, as business models and industries are changing rapidly due to digital innovations, there are significant gaps in the literature on digital innovations. By defining terms and examining the particulars of this new field of study, we add to the body of literature. The impact of digital innovation on marketing, value chain, and business models is then covered, with particular attention paid to conflicts and marketing difficulties, value chain dynamics, and business model evolutions. We offer recommendations for more research in our conclusion.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Managerial Sciences and Studies
Website

Abbrev

jomss

Publisher

Pt. Mawadaku Sukses Solusindo

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

ilmu manajemen seperti manajemen keuangan, industri, pemasaran, sumber daya manusia, penjaminan mutu, dan ilmu-ilmu sosial lainnya seperti sosiologi, komunikasi, dan administrasi. Jurnal ini secara khusus menyediakan forum bagi para peneliti untuk berdiskusi, mengejar dan mempromosikan pengetahuan ...