Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Vol 14 No 2 (2025)

Peningkatan Kualitas Layanan Rumah Makan Melalui Digitalisasi dengan Metode Design Thinking

Hikmah, Nabillah Nur (Unknown)
Prabowo, Fajar Sidiq Adi (Unknown)



Article Info

Publish Date
09 Oct 2025

Abstract

Digitalization has significantly impacted the culinary industry, necessitating that businesses adapt to remain competitive. Rumah Makan and Café Saung Bodeman face service challenges, including manual reservations, limited menu information, and inefficient operations. This study aims to design a digital service program using the Design Thinking method through five stages: empathize, define, ideate, prototype, and test. A qualitative approach with interviews and observations was conducted to explore user needs from both consumers and employees. The research produced two interactive website prototypes: one for consumers (online reservations, menu ordering, estimated processing time, and menu availability) and one for employees (a dashboard for reservation management, menu and seating updates, and input reservations). Usability testing with the System Usability Scale (SUS) involving 12 respondents showed that both prototypes achieved acceptable scores with good user satisfaction. The results show that the proposed digital solution effectively addresses service issues and can improve Saung Bodeman's competitiveness in the digital era.

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Journal Info

Abbrev

maksipreneur

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific ...