Jurnal Ilmiah Manajemen Dan Kewirausahaan
Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan

Kepuasan Pengguna E-Wallet: Studi pada Generasi Z di Era Digital

Novemy Triyandari Nugroho (Unknown)
Sundari Sundari (Unknown)



Article Info

Publish Date
28 Jun 2025

Abstract

This study aims to analyze the influence of perceived usefulness, ease of use, and security on e-wallet user satisfaction among Generation Z in the digital era. A quantitative approach was employed using multiple linear regression analysis. The sample consisted of 104 respondents who are active e-wallet users and belong to Generation Z in Surakarta, Indonesia. The results indicate that perceived usefulness, ease of use, and security have a positive and significant effect on user satisfaction. Among these variables, ease of use had the most dominant influence. The coefficient of determination value of 98.4% indicates that the independent variables simultaneously explain most of the variation in user satisfaction. These findings highlight the importance of user-friendly, functional, and secure features in enhancing e-wallet satisfaction among the younger generation.

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Journal Info

Abbrev

jimak

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMAK) : ISSN: 2809-2392 (cetak), ISSN: 2809-2392 (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Trianandra. Jurnal ini adalah jurnal studi ilmu manajemen, bisnis dan Kewirausahaan. ...