Jurnal Ilmu-ilmu Syari'ah
Vol 7 No 2 (2020): Jurnal Ilmu-ilmu Syari'ah

EFEKTIVITAS STRATEGI PROMOSI PADA KSU AL KAHFI DALAM MENINGKATKAN JUMLAH NASABAH DEPOSITO PROMO

ambarsari, nita (Unknown)
fitria, norma (Unknown)

Article Info

Publish Date
22 Mar 2021

Abstract

This article aims to describe the efforts of KSU Al-Kahfi Jombang in increasing the number of promo deposit customers and using qualitative methods with observation, interviews and documentation as data collection techniques and then analyzed descriptively. The results showed that the promotion strategy of the Deposito Promo product in increasing the number of customers at KSU Al-Kahfi Jombang was said to have been effective. There are positive changes which have occurred during the last 4 years. In addition, customers of the KSU Al-Kahfi Jombang Deposit Promo products are also able to have a good impact on their business performance. Keywords: Effectiveness, Promotion Strategy

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Journal Info
Jurnal Ilmu-ilmu Syari'ah
Website

Abbrev

irtifaq

Publisher

Universitas Hasyim Asy'ari

Subject

Religion Economics, Econometrics & Finance

Description

Focus IRTIFAQ aims to enrich readers’ understanding of Sharia Economics, the History of Sharia Economic Thought, Islamic Law, Local Wisdom from a Sharia Economic Perspective, Management, and other topics related to Sharia Economics and its current developments through scholarly article ...