<![CDATA[The purpose of this study was to determine the factors that influence business continuity in Banyumas Regency MSMEs. The data in this study were collected by conducting a questionnaire survey on 99 Banyumas Regency MSME businesses to analyze the role of financial literacy and financial technology variables in business continuity. The data collection technique used a simple random sampling technique with the Slovin formula to obtain a sample of 99 Banyumas Regency MSME business actors. The results of the study state that financial literacy has a positive and significant effect on business continuity, financial technology has a positive and significant effect on business continuity. The Coefficient of Determination test states that the independent variable is able to influence business continuity by 23.2% while the remaining 76.8% is influenced by other variables outside the study.]]>
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