KONVERGENSI TEKNOLOGI DAN MEDIA: IMPLIKASI BAGI KOMUNIKASI KORPORAT DAN PEMASARAN MASA DEPAN

M Alwi Dahlan (Universitas Indonesia)

Jurnal InterAct
Vol 1, No 1 (2012): Jurnal InterAct

Changes are occurring for communication practitioners that posses implications to what corporate and marketing communication.   The majority of the changes occur because of technology, which then influences the convergence of media.  The various issues that arise due to the changes in technology should be developed in managing communication between human, as it is not avoidable.  It is essential to understand as well the regulation that imposes on how information can be managed. Overall, it would be in the hands of the corporate and marketing communication experts in how to expand and enhance theirs activities using the changes and at the same time concur to regulations.