Brilliant International Journal of Management and Tourism
Vol. 2 No. 3 (2022): Brilliant International Journal Of Management And Tourism

Product and Location Analysis of Guest Purchase Decisions

Aswari, Novita Indri (Unknown)
Octafian, Ray (Unknown)

Article Info

Publish Date
31 Oct 2022

Abstract

This research has purpose to analyze how the influence of product and location is also to identify which variables are the most dominant on purchasing decisions at Wee Nam Kee Restaurant Semarang. Data collection techniques were carried out by observation and questionnaires. The analytical method used was quantitative descriptive analysis method using the SPSS application for data processing. The results obtained from this study have a positive and significant effect between product and location on purchasing decisions and the most dominant variable is the Location variable.

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Journal Info
Brilliant International Journal of Management and Tourism
Website

Abbrev

BIJMT

Publisher

Pusat Riset dan Inovasi Nasional

Subject

Economics, Econometrics & Finance

Description

BIJMT : Brilliant International Journal Of Management And Tourism is published three times a year, in February, June and October by Lembaga Pengembangan Kinerja Dosen. This journal is SINTA 5 accredited (Decree of the Director General of Higher Education, Research and Technology Number ...