EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 13 No 4 (2025): Oktober

Increasing Consumer Purchasing Decisions: A Look At The Utilization Of Social Media Marketing And Servicescape At Ming Kopi

Rezeki, Sri (Unknown)
Nainggolan, Elisabeth (Unknown)
Leonardi, Nicholas (Unknown)

Article Info

Publish Date
16 Oct 2025

Abstract

This study aims to analyze the effect of social media marketing and servicescape on consumer purchasing decisions at Ming Kopi, Medan City. The method used is multiple linear regression analysis with data collection through questionnaires distributed to 130 respondents. The results showed that partially, social media marketing and servicescape have a significant effect on purchasing decisions. Simultaneously, these two variables also have a significant influence on consumer purchasing decisions at Ming Kopi. This research provides insight into the importance of social media utilization and coffee shop design in increasing consumer attractiveness and purchasing decisions

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Journal Info
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

ER

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...