Jurnal Studi Jurnalistik
Vol. 7 No. 1 (2025): Jurnal Studi Jurnalistik

Multimodalitas Representasi Laki-Laki pada Iklan Skincare di Media Sosial Instagram Somethinc

Tafrijiyah, Kaamilah (Unknown)
Rahmaida, Hana Fauzia (Unknown)

Article Info

Publish Date
14 Oct 2025

Abstract

This study aims to analyze the representation of men in the campaign poster of the beauty product "Somethinc". The method used is a qualitative approach with a descriptive method. Data were collected using purposive sampling, which was then analyzed in conjunction with Kress and Leeuwen's multimodality theory. The data are in the form of advertising poster images obtained from the Instagram social media account Somethinc. The results of the study on the linguistic, visual, spatial, and gestural aspects show that the male figures in the product's advertising poster are portrayed as stylish and charismatic. Keywords: Instagram, advertising, Kress and Leeuwen's multimodality theory, representation, visual communication

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Journal Info
Jurnal Studi Jurnalistik
Website

Abbrev

jsj

Publisher

Universitas Islam Negeri Syarif Hidayatullah Jakarta

Subject

Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Studi Jurnalistik memuat kajian tentang jurnalisme cetak, jurnalisme radio, jurnalisme televisi, jurnalisme online, jurnalisme foto, jurnalisme film, dan beragam kajian serupa dengan pendekatan jurnalisme kontemporer ...