User reviews on Google Play Store reflect satisfaction and expectations regarding digital services, including E-Government applications. This study aims to optimize IndoBERT performance in sentiment classification through fine-tuning and hyperparameter exploration using three methods: Grid Search, Random Search, and Bayesian Optimization. Experiments were conducted on Sinaga Mobile app reviews, evaluated using accuracy, precision, recall, F1-score, learning curve, and confusion matrix. The results show that Grid Search with a learning rate of 5e-5 and a batch size of 16 provides the best results, with an accuracy of 90.55%, precision of 91.16%, recall of 90.55%, and F1-score of 89.75%. The learning curve indicates stable training without overfitting. This study provides practical contributions as a guide for improving IndoBERT in Indonesian sentiment analysis and as a foundation for developing NLP-based review monitoring systems to enhance public digital services.
                        
                        
                        
                        
                            
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