Jurnal Teknik Informatika (JUTIF)
Vol. 6 No. 5 (2025): JUTIF Volume 6, Number 5, Oktober 2025

Digital Landscape and Behavior in Indonesia 2024: A National Survey Analysis of Internet Penetration, Cybersecurity Risks, and User Segmentation Using K-Means Clustering and Logistic Regression

Aminudin, Nur (Unknown)
Hidayat, Nurul (Unknown)
Feriyanto, Dwi (Unknown)
Septasari, Dita (Unknown)
Awaliyani, Ikna (Unknown)



Article Info

Publish Date
16 Oct 2025

Abstract

Digital transformation in Indonesia reveals significant disparities in internet access, digital behavior, and cybersecurity vulnerabilities. This study analyzes the digital landscape using national survey data from 8,720 respondents across 38 provinces. This research employs a quantitative approach, utilizing chi-square tests, logistic regression for risk analysis, and K-Means clustering for user segmentation, supported by Principal Component Analysis (PCA) for dimensionality reduction. The results show a national internet penetration rate of 79.5%, with significant disparities across regions and socio-economic segments. Logistic regression analysis reveals that higher education, greater income, and the use of fixed broadband are negatively correlated with cybersecurity risks. Furthermore, K-Means clustering identifies three distinct user profiles: 'Digital Savvy', 'Pragmatic Users', and the 'Vulnerable Segment', each with unique characteristics regarding digital access and literacy. This research provides a critical empirical basis for understanding digital transformation in a developing nation. The findings underscore the necessity of data-driven, segmented policies to foster digital inclusion and enhance national cybersecurity, offering actionable insights for policymakers and service providers.

Copyrights © 2025






Journal Info

Abbrev

jurnal

Publisher

Subject

Computer Science & IT

Description

Jurnal Teknik Informatika (JUTIF) is an Indonesian national journal, publishes high-quality research papers in the broad field of Informatics, Information Systems and Computer Science, which encompasses software engineering, information system development, computer systems, computer network, ...