Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan

Pengaruh Kualitas Makanan, Kualitas Pelayanan dan Persepsi Harga Warung Makan Mbak Linda Terhadap Minat Pembelian Ulang

Ramadhan, Calvin Raihan (Unknown)
Hidayatullah, Muhammad Sultan (Unknown)
Ihsan, Arfian Maulana (Unknown)
Wibowo, Yosep Hendra (Unknown)
Rahadhini , Marjam Desma (Unknown)



Article Info

Publish Date
19 Oct 2025

Abstract

This study aims to evaluate the impact of food quality, service quality, and price perception on the repurchase intention of customers at Warung Makan Mbak Linda, specifically among students of Universitas Slamet Riyadi Surakarta. The research adopts a quantitative approach using a survey method through online questionnaires, involving 50 respondents. Data were analyzed using multiple linear regression with SPSS software. The results indicate that individually, only the food quality variable has a significant effect on repurchase intention, while service quality and price perception do not show a meaningful impact. Collectively, the three independent variables do not significantly influence the dependent variable. The coefficient of determination shows that only 4.7% of the variation in repurchase intention can be explained by these three variables. These findings suggest that food quality is a key factor in determining repurchase intention, while other factors such as atmosphere, promotion, or location may need to be explored further.

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Journal Info

Abbrev

jurimbik

Publisher

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan merupakan Jurnal yang diterbitkan oleh Barenlitbangda Kabupaten Semarang. Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Manajemen dan Bisnis, ...