Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Vol. 21 No. 2 (2022): Fokus Bisnis

Influence of Service Quality, Customer Satisfaction and Commitment to Customer Loyalty among Banking Consumer

Nurcahaya, Nurcahaya (Unknown)
Junaidi, Junaidi (Unknown)
Anwar, Suhardi Mappe (Unknown)

Article Info

Publish Date
07 Dec 2022

Abstract

This study aims to determine the effect of service quality, customer satisfaction, and commitment on customer loyalty at Bank BRI. This research method uses quantitative methods with a population of customers who save at the BRI Persero Palopo branch of the bank. The sample used is 320 respondents, and the data is measured using a numerical scale (numbers). After the analysis, the results obtained showed that service quality has a positive effect on commitment, customer satisfaction has a positive effect on commitment, and commitment has a positive effect on loyalty.

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Journal Info
Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Website

Abbrev

fokbis

Publisher

Universitas Putra Bangsa Kebumen

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi (FokBis) has been published since July 2008 by LP3M Universitas Putra Bangsa. FokBis is a scientific journal that focuses on the area of management, accounting and finance. Fokbis is biannually issued (January-June and July-December). This ...