International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 7 No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023

WHAT FACTORS DO ONLINE SHOPPERS CARE ABOUT WHEN PURCHASING?

Raudhah, Raudhah (Unknown)
Mubarak, Zaki (Unknown)
Yuliani, Rahma (Unknown)

Article Info

Publish Date
21 Mar 2023

Abstract

Technology is advancing. The market stays up with technical advancements. Shopee is one of the most popular online vendors today. This study aims to identify the factors that impact online shoppers' purchase decisions in the Shopee application among consumers in Banjarmasin. The quantitative methodology was employed in the research, with primary data collected via online surveys. The study's findings show that product quality and pricing partially and simultaneously impact online shoppers’ purchase decisions. The findings of this study suggest that online vendors improve the quality of their products and establish competitive rates to entice buyers to purchase.

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Journal Info
International Journal of Economics, Business and Accounting Research (IJEBAR)
Website

Abbrev

IJEBAR

Publisher

STIE AAS Surakarta

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...