CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA

Pitoyo, Didik Joko
Susanti, Christina Esti
Ardhanari, Margaretha

International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024

This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.