International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024

THE INFLUENCE OF DISCOUNT VOUCHERS, ONLINE CUSTOMER REVIEWS, AND PROMOTIONAL COSTS ON THE NET PROFIT OF SHOPEEFOOD MERCHANTS

Marvella, Eunike (Unknown)
Sutanto, J.E. (Unknown)

Article Info

Publish Date
29 Jun 2024

Abstract

The aim of this study is to assess how discount vouchers, online customer reviews, and promotional expenses affect the net profit of Shopeefood merchants. The research methodology employed is quantitative, involving a sample size of 120 respondents. Data analysis was conducted using SPSS software. The findings indicate that discount vouchers (X1) significantly affect the net profit of Shopeefood merchants, whereas online customer reviews (X2) and promotional costs (X3) have an impact but are not statistically significant regarding the net profit of Shopeefood merchants (Y). However, simultaneously, all three independent variables do influence the dependent variable.

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Journal Info
International Journal of Economics, Business and Accounting Research (IJEBAR)
Website

Abbrev

IJEBAR

Publisher

STIE AAS Surakarta

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...