<![CDATA[This study aims to analyze consumer behavior and the pattern of rice demand in traditional markets in the Bangka Belitung region. Rice is the main staple food in Indonesia, and its demand level is strongly influenced by various economic and social factors. The research employed a qualitative descriptive approach with data collected through interviews, observations, and documentation. The results show that rice prices are not the main determinant of purchasing decisions, as rice is a basic necessity that cannot easily be substituted. Significant factors influencing rice demand include consumer income, preferences for rice type and quality, population size, and seasonal conditions affecting stock availability. The study concludes that understanding consumer behavior is essential for business actors and local governments to maintain distribution stability and rice availability in traditional markets.]]>
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