Jurnal Ilmiah Satyagraha
Vol. 6 No. 1 (2023): Jurnal Ilmiah Satyagraha

PENGARUH PACKAGING, SOSIAL MEDIA FACEBOOK, BRAND IMAGE, KUALITAS PELAYANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN.

Abdul Wakilul Akbar (Unknown)
Muhajirin (Unknown)
I Dewa Nyoman Usadha (Unknown)

Article Info

Publish Date
20 Oct 2025

Abstract

The amount of company competition and the current pandemic situationforces every producer to be smart in choosing products to produce by carrying outvarious innovations and promotions, one of which is Ohadoku, which is food that carriesa retro style. This type of research uses associative research with a total of 110 samplesfrom all ohadoku consumers in Uma Ilopeta. The sampling technique used purposivesampling with the results of the t-test signifthat all independent variables have a significant effect on the dependent variable.

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Journal Info
Jurnal Ilmiah Satyagraha
Website

Abbrev

satyagraha

Publisher

Universitas Mahendradatta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Satyagraha specializes in Economics and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. Specifically, the journal will deal with topics, including but not limited to: ...