<![CDATA[The goal of this research is to see the prediction of proactive personality on innovative behavior moderated by entrepreneurial mindset at creative industry in Medan, North Sumatra, Indonesia. The respondents selected in this study were 100 entrepreneurs in the creative industry sector. Then, for the research method, this research used quantitative method and the data were acquired by using proactive personality scale, entrepreneurial mindset scale, and innovative behavior scale. The analytical method used in this study is Partial Least Square (PLS), which is processed by using the SmartPls software. The findings of this study shows that proactive personality can significantly predict innovative behavior. However, the moderating role of entrepreneurial mindset is not significant. Therefore, entrepreneurial mindset is incapable to moderate between proactive personality and innovative behavior. This research fulfils an identified need to study how innovative behavior can be predicted by another factor, and by understanding the factor that is able to predict the innovative behaviour, will help entrepreneurs in the creative industry sector to maintain their business in any situation.]]>
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