Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Vol 2 No 1: Januari 2025

PENINGKATAN PENJUALAN UMKM MELALUI PRODUCT BRANDING DI DESA BINTAN BUYU

Sambodo, Bambang (Unknown)
Marlinda, Charly (Unknown)
Utami, Ranti (Unknown)
Kurnia, Sri (Unknown)
Santoso, Nanda Kristia (Unknown)
Friassantano, Risgar (Unknown)
Lase, Erni Wati (Unknown)
Jacky, Jacky (Unknown)
Jillyana, Marcelia (Unknown)
Rotuah.S, Ricky Marthin (Unknown)
Reformeizi, Muhammad Wahyu (Unknown)
Murniati, Yulis (Unknown)

Article Info

Publish Date
22 Aug 2025

Abstract

This research reviews the increase in MSME sales through product branding. This study aims to illustrate how important branding is for MSME actors. This research uses qualitative research to explain the brand's contribution to MSMEs. The research instruments are observations, interviews, the source of this research data is the results of interviews from MSME actors in Bintan Buyu Village. The result of the research is that the brand has proven to be effectively able to increase turnover in 2 MSME actors who are used as objects in this community service program.

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Journal Info
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Website

Abbrev

jp3em

Publisher

Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang

Subject

Economics, Econometrics & Finance

Description

CASH diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang secara berkala dengan tujuan untuk mempublikasikan dan mengkomunikasikan tulisan ilmiah dalam bidang akuntansi dan bisnis, serta sebagian keilmuan bidang lainnya yang terkait dengan ...