<![CDATA[The halal industry significantly contributes to the global economy, with Surakarta recording a 15.3% increase in halal-based MSMEs between 2019–2022, totaling around 8,500 potentials. Yet, by 2023, only 17 MSMEs obtained official halal certification, revealing a substantial gap. This study applies K-Means Clustering to map halal-certified MSMEs in Surakarta as a strategic effort to strengthen the ecosystem. Using data from 17 MSMEs, three optimal clusters (High, Medium, Low) were identified, validated with a Silhouette Score of 0.63. Each cluster reflects distinct characteristics across financial, operational, marketing, and halal compliance aspects. The findings offer an empirical foundation for stakeholders to formulate targeted interventions, including certification training, digital marketing adoption, and market expansion support. This clustering approach is expected to drive inclusive, effective, and competitive growth of the halal economy in Surakarta]]>
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