Benefit: Jurnal Manajemen dan Bisnis
Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 10 No 1 Juni 2006

PROMOSI SEBAGAI SALAH SATU UPAYA DALAM PEMASARAN PARIWISATA

Widoyono, Widoyono (Unknown)

Article Info

Publish Date
13 Jun 2007

Abstract

Tourism is one of the sources of regional government revenue. It needs to be managingprofessionally. Promotion is one of the elements of marketing mix that play a significant role inattracting domestic and international tourist. Promotion in tourism needs a marketing institution, itcould be government or private institution (tourism bureau/BPW) Tourism bureau with governmentinstitution have to build tourism image in the society. Also, they have to be able to control the marketand understand what customer needs and wants.

Copyrights © 2006




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Journal Info
Benefit: Jurnal Manajemen dan Bisnis
Website

Abbrev

benefit

Publisher

Universitas Muhammadiyah Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...