Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 3 No. 10 (2025): Oktober

PENGARUH KATALOG PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA BENGKEL LAS CITRA PERSADA JOMBANG TANGERANG SELATAN

Adbilah, Rizal (Unknown)
Supiandi, Gojali (Unknown)



Article Info

Publish Date
28 Oct 2025

Abstract

The purpose of this study is to determine the Product Catalog Variable (X1), Price (X2), Purchasing Decision (Y), and the Influence of Product Catalog and Price on Purchasing Decisions at the Citra Persada Jombang Tangerang Selatan Welding Workshop. This research method uses a quantitative method with a quantitative descriptive approach and the population in this study is 154 consumers. The sample used in this study uses the entire population of 99 consumers as respondents. In this study the sampling technique used is probability sampling. The results of the Product Catalog variable have a significant effect on Purchasing Decisions with a t-count of 10.267> t-table of 1.984 and a Sig. value <0.05 (0.0000 <0.05). The results of the Price variable have a significant effect on Purchasing Decisions with a t-count of 14.855> t-table of 1.984 and a Sig. value <0.05 (0.0000 <0.05). The results showed that the Product Catalog and Price variables simultaneously significantly influenced Purchasing Decisions, with an f-value of 120.617 > 3.092 and a Sig. value of <0.05 (0.000 < 0.05).  

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Journal Info

Abbrev

jiem

Publisher

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...