Benefit: Jurnal Manajemen dan Bisnis
Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005

MERAIH LOYALITAS PELANGGAN

Mardalis, Ahmad (Unknown)

Article Info

Publish Date
07 Dec 2006

Abstract

Customer loyalty has been recognized as the dominant factor in a business organizations success.Therefore it has received considerable attention in both marketing and management theory and practice.This article describes factors that determine customer loyalty and explores the essential strategic considerations for companies contemplating the development of loyalty initiatives. It also establishescustomer satisfactions, service quality, institutionimage, and switching barrier are cultivated in a mannerthat leads to loyalty.

Copyrights © 2005




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Journal Info
Benefit: Jurnal Manajemen dan Bisnis
Website

Abbrev

benefit

Publisher

Universitas Muhammadiyah Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...