PENGARUH EMOSIONAL, KEMUDAHAN DAN PENGALAMAN PELANGGAN TERHADAP KEPUASAN PELANGGAN DI RUMAH MAKAN DI KOTA SURAKARTA

Ahmad, Sidiq

Riset Manajemen dan Akuntansi
Vol 13, No 1 (2022): Vol. 13, No. 1, 2022

Thepurposeofthisstudywastoexaminetheemotionaleffect.The convenienceand customerexperienceofrestoranSurakarta'scustomersatisfaction.Thepopulationin this studywere allcustomersofrestoranSurakartacitywithatotalsample of100people.The dataanalysismethodused includesthe analysisofresearch instrumentsconsistingof validity  tests,  reliability  tests,  classical  assumption  tests,  and  hypothesis  testing.  The resultsofthisstudy partially showthatemotionalcharacteristics haveapositive and significanteffectoncustomersatisfactionatrestoraninSurakartacity ,convenience hasa positiveand  significanteffect  on  customer  satisfaction  at  restoran  inSurakarta  City, customerexperience hasapositive andsignificanteffectoncustomersatisfactionat restoran Surakartacity.