Jurnal Pengabdian kepada Masyarakat
Vol. 3 No. 8: Januari 2024

Penerapan Strategi Pemasaran Digital dengan Menggunakan Sosial Media pada Kedai Kopi Windsor Central

Johny Budiman (Unknown)
Rudiyanto (Unknown)

Article Info

Publish Date
06 Jan 2024

Abstract

Windsor Central Coffee Shop is a Micro, Small and Medium Enterprise (MSME) in Batam City which was founded in 2003 and is managed directly by Mrs. Kha Tiang with 3 employees. During its 20 years of operation, this MSME does not have a food menu or digital marketing. The aim of this activity is to help the Windsor Central Coffee Shop develop a digital marketing strategy and create a food menu in QR Code form. The results of this activity provide significant changes compared to before the implementation activity, this is evidenced by Instagram and Facebook insight data, the number of consumers who sent messages on WhatsApp Business, and reviews from consumers regarding the implementation of the QR Code for food menus.

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Journal Info
Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

J-ABDI

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Description

J-ABDI: Jurnal Pengabdian kepada Masyarakat, with registered number ISSN: 2797-9210 (Print), ISSN: 2798-2912 (Online) is a scientific multidisciplinary journal published by bajang Institute. It is in the national level that covers a lot of common problems or issues related to community services. ...