Jurnal Manajemen Kewirausahaan
Vol 21, No 1 (2024): JMK EDISI JUNI 2024

ANALISIS KINERJA SUPPLY CHAIN USAHA AGRIBISNIS HIDROPONIK PADA DHIEFFI FARM DI KOTA BEKASI

Putri, Adifa Kania (Unknown)
Yusiana, Ekalia (Unknown)
Wicaksana, Indrajit (Unknown)



Article Info

Publish Date
01 Aug 2024

Abstract

Dhieffi Farm adalah bisnis sayuran hidroponik di Kota Bekasi yang memproduksi sayuran dengan permintaan besar. Dhieffi Farm menghasilkan 60-70kg pakcoy dan 40-45kg kale per minggu, namun tidak mampu memenuhi seluruh permintaan. Penelitian ini bertujuan mengukur kinerja supply chain management pada Dhieffi Farm. Metode yang digunakan adalah kuantitatif dengan 8 responden yang diambil melalui purposive sampling. Data diperoleh melalui wawancara dan observasi. Data analisis kinerja dianalisis dengan metode SCOR. Pengukuran kinerja rantai pasok dengan metode SCOR yang terdiri dari matriks responsiveness yang terdiri dari lead time pemenuhan pesanan dan siklus pemenuhan standar, matriks fleksibility, matriks manajemen aset yang terdiri dari cash to cash cycle time dan persediaan harian, matriks reliability yaitu kinerja pengiriman, pemenuhan pesanan, dan kesesuaian dengan standar, dan matriks cost yang terdiri dari total biaya supply chain. Keseluruhan hasil matriks tersebut masuk ke dalam kategori superior, namun pada matriks reliability pemenuhan pesanan dengan rata-rata 93,49% berada pada kategori under parity dan matriks cost total biaya supply chain dengan rata-rata 28,75% berada pada kategori parity. Penelitian ini memberikan hasil yaitu didapatnya sebab hasil pengukuran kinerja supply chain pada Dhieffi Farm yaitu dikarenakan kurangnya lubang tanam dan tingginya biaya rantai pasok dalam melakukan budidaya secara modern (hidroponik) sangat bergantung pada biaya operasional untuk produksi yang tinggi. Kata kunci: hidroponik, kinerja, rantai pasok, SCOR  ABSTRACT Dhieffi Farm is a hydroponic vegetable business in Bekasi City that produces vegetables with high demand. Dhieffi farm produces 60-70kg of pakcoy and 40-45kg of kale per week but is unable to meet the entire demand. This study aims to measure the performance of supply chain management at Dhieffi Farm. The method used is quantitative with 8 respondents selected through purposive sampling. Data was obtained through interviews and observations. Performance data analysis was conducted using the SCOR method. The perfomance measurement of the supply chain using the SCOR method consists of a responsiveness matrix, which includes order fulfillment lead time and standard fulfillment cycle, a flexibility matrix, an asset management matrix consisting of cash to cash cycle time and daily inventory, a reliability matrix which includes delivery perfomance, order fulfillment, and conformity to standards, and a cost matrix which consists of total supply chain costs. Overall, the results of these matrices fall into the superior category, but in the reliability matrix, order fulfillment with an average of 93,49% falls into the under parity category, and the cost matrix with an average total supply chain of 28,75% falls into the parity category. This study concludes that the cause of performance measurement results of the supply chain at Dhieffi Farm is due to a lack of planting holes and the high supply chain costs in conducting modern (hydroponic) cultivation, which heavily depends on high operational costs for production. Keywords: hydroponic, performance, SCOR, Supply Chain

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Journal Info

Abbrev

jmk

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Kewirausahaan (JMK) is a journal published twice a year (June and December) by LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta that focused on management studies. The aim of the journals is to disseminate the research in management studies that include marketing, finance, production, ...