GREENOMIKA
Vol. 5 No. 2 (2023): GREENOMIKA

The Influence of Free Trial Experience and Aesthetic Design on Buying Interest Genshin Impact Game Products

Yusof, Yusrin Bin (Unknown)
Supriyanto, Antok (Unknown)
Wibowo, Januar (Unknown)

Article Info

Publish Date
22 Dec 2023

Abstract

The research was carried out with the aim of analyzing the influence of free trial experience and aesthetic design on buying interest Genshin Impact game products in Surabaya. A quantitative approach is used to answer the research problem formulation. The research sample consisted of 95 respondents who used the Genshin game in Surabaya. The data analysis technique is carried out using partial least square analysis using the SmartPLs program. The research results show that free trial experience and aesthetic design have a significant positive effect on interest in purchasing Genshin game products in Surabaya.

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Journal Info
GREENOMIKA
Website

Abbrev

gnk

Publisher

Universitas NU Sidoarjo

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Greenomika contains a collection of a selected articles from the results of research and study of literature which is relevant to accounting, management, and entrepreneurship. Greenomika Journal is published 2 (two) times a year, in June and December.The Greenomika topic include Accounting in Public ...