Al Iqtishadiyah: Journal of Islamic Economics and Finance
Vol. 3 No. 1 (2024): Managemen Ekonomi Syariah

PENGARUH MEDIA SOSIAL MARKETING TERHADAP PEMBELIAN ULANG PRODUK ELSKIN BEAUTY CARE

FLORITA, ELSANITA HAPPY (Unknown)

Article Info

Publish Date
22 Jun 2024

Abstract

This research aims to investigate and analyze the influence of social media marketing on repurchase behavior of Elskin Beauty Care products. With the increasing use of social media in product marketing, this research seeks to understand the extent to which social media interactions and content influence consumer decisions in repurchasing Elskin Beauty Care products. Thus, this research is expected to provide better insight into how social media marketing works. can influence consumer repurchase behavior towards Elskin Beauty Care products, as well as contribute to the development of more effective marketing strategies in this digital era.

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Journal Info
Al Iqtishadiyah: Journal of Islamic Economics and Finance
Website

Abbrev

aliqtishadiyah

Publisher

Institut Agama Islam Al Muhammad Cepu

Subject

Economics, Econometrics & Finance

Description

a research journal in the discipline of islamic economics and sharia economy issues which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or both. This journal encompasses original research articles, including: Islamic Economic, Islamic ...