Journal of Sustainable Tourism and Entrepreneurship
Vol. 2 No. 4 (2021): June

Strategic Agility: A prospect for sustainable performance of micro-businesses in South-Eastern Nigeria

Monyei, Ezieshi Francis (Unknown)
Okeke, Patrick Anene (Unknown)
Nwosu, Kanayo Chike (Unknown)



Article Info

Publish Date
11 Oct 2021

Abstract

Purpose: To investigate the role strategic agility plays in the sustainable performance of micro-businesses, while specifically, it sort to examine the link between micro-businesses decision-making and technology adoption in South-eastern Nigeria Research methodology: A survey research method was adopted with a population quoted at 210 Micro-business registered owners in South-eastern Nigeria. The sample size of 136 was arrived at using Krejcie and Morgan's (1970) formula. A questionnaire set was designed for data collection and analyzed using the Linear Regression Statistics at a 5% level of significance. Results: Decision-making and technology adoption have a statistical significant relationship with Micro-businesses in South-eastern Nigeria (R2 = .959; F = 1180.390; p-value < 0.05). Limitations: The study did not cover all the five states in the region where the study was conducted. Contribution: The study excruciates strategic agility's role, its prospect for Micro-businesses, and its link with sustainable performance in a turbulent and dynamic business environment.

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Journal Info

Abbrev

JoSTE

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and ...