Journal of Bussines Management Basic
Vol 6 No 2 (2024): Journal of bussines management

MSME Development Strategy to Improve Competitiveness in the Digital Era and Product Innovation of MSMEs Desa Belawa

Budianto, Erwin (Unknown)
Hasanah, Ananda Putri (Unknown)
Lugina, Wenda Surya (Unknown)
Trisnawati, Titin (Unknown)
Cantika, Erly (Unknown)



Article Info

Publish Date
26 Oct 2024

Abstract

In the Thematic Real Work Lecture (KKN-T) the group of 53 conducted research on the Village Owned Enterprises (BUMDES) Manisan Cikuya (Manciya) of Belawa Village, Lemahabang District, with the aim to develop product innovation and increase competitiveness in the current digital age. The activities of KKN-T are carried out by descriptive research method with qualitative approach accompanied by information from internal and external factors with the acquisition of relevant y/y data in the form of packaging innovation, innovation of product results and expansion of marketing network. In this packaging innovation develops creative new ideas in designing, selecting materials, as well as determining the packaging function of a product. During KKN-T's activities, we as students of KKN-T group 53 provided extension and mentoring of the venture. With this activity, hopefully it can benefit partners in developing their business

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Journal Info

Abbrev

jobm

Publisher

Subject

Economics, Econometrics & Finance Other

Description

Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as ...