Jurnal Abdimas Perbanas
Vol. 6 No. 2 (2025): Jurnal Abdimas Perbanas

Pelatihan dan Pendampingan Digital Marketing Guna Peningkatan Layanan Penjualan bagi IKM Warung Makan Bude Abimanyu

safaria, siti (Unknown)
Wahyuni, Sri (Unknown)
Yulfanis, Andyni (Unknown)



Article Info

Publish Date
10 Oct 2025

Abstract

Warung makan sayur mateng was a form of Micro, Small, and Medium Enterprises (MSMEs) that play a vital role in urban community life, including in Bekasi. Their presence not only serves as a provider of affordable meals ready to eat, but also represents an important part of the local social, economic, and cultural dynamics. As an industrial city with high population mobility, Bekasi requires practical solutions for workers, students, and migrants who do not have time to cook. Warung Bude Abimanyu in Mustika Jaya District, address this need by offering a variety of traditional Indonesian dishes while preserving culinary heritage. Economically, these businesses create job opportunities, empower local suppliers, and strengthen the economic circulation of the surrounding community. Challenges MSMEs in the culinary sector are such as limited capital and management capacity, they can be overcome through training support, digital innovation, and community collaboration. Therefore, Warung Bude Abimanyu was not only a solution to the daily food needs of urban society but also serve as a driving force for sustainable people’s economy in Bekasi.

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Journal Info

Abbrev

JAP

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Social Sciences

Description

Aim and Scope Publikasi jurnal ini bertujuan untuk menyebarluaskan pemikiran atau gagasan konseptual dan hasil Pengabdian kepada masyarakat yang telah dicapai. Jurnal Abdimas Perbanas Institute, secara khusus menitik beratkan pada permasalahan pokok dalam pengembangan keilmuan bidang pengabdian ...