Journal of the Community Development in Asia
Vol 3, No 2 (2020): May 2020

Market Opportunities and Challenges: A Case Study of Tesco

Bin Rosnizam, Muhammad Raqib Aiman (Unknown)
Kee, Daisy Mui Hung (Unknown)
Bin Mohammad Akhir, Muhammad Ekmal Haikal (Unknown)
Shahqira, Misha (Unknown)
Bin Mohd Yusoff, Muhammad Amril Hanif (Unknown)
Budiman, Roland Satrya (Unknown)
Alajmi, Aisha Mohammad (Unknown)



Article Info

Publish Date
20 May 2020

Abstract

Tesco is one of the world’s leading multinational grocery and general merchandise retailers that was founded in 1919. Tesco opened its first hypermarket in Burnt Oak, England in 1931. Tesco has expanded rapidly in different countries such as Malaysia, Hungary, and Thailand. For decades, it has been the people' go-to hypermarket. The success of Tesco was because of its low prices and the varieties of products. Tesco has diversified into areas such as the retailing of books, clothing, furniture, and electronics. Despite the undeniable success, Tesco faces setbacks such as the accounting scandal, horsemeat scandal, and the downward shift in quality and services. This paper will show the improvements that can be made to handle the situations.

Copyrights © 2020






Journal Info

Abbrev

JCDA

Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...