Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Vol 4 No 2 (2021)

Pemanfaatan marketplace shopee sebagai strategi untuk meningkatkan pemasaran kain songket

Desiani, Anita (Unknown)
Irmeilyana, Irmeilyana (Unknown)
Putri, Ajeng Islamia (Unknown)
Yuniar, Enyta (Unknown)
Calista, Nur Avisa (Unknown)
Makhalli, Siddiq (Unknown)
Amran, Ali (Unknown)



Article Info

Publish Date
09 Jul 2021

Abstract

South Sumatera songket woven cloth is one of the cultural assets of South Sumatera Province which is usually used at weddings and other traditional ceremonies. One of the villages which is famous as a producer of songket cloth is a Penyandingan Village. The songket cloth industry in Penyandingan Village experienced a decline in turnover of up to 60% during the Covid-19 pandemic. This is supported by the lack of knowledge of society regarding marketing strategies and technology in marketing products. For this reason, Shopee market management training is needed for songket cloth craftsmen and the Penyandingan Village society through the Sriwijaya University Thematic Community Service team program so that the marketing of songket fabrics can reach a wide market and be able to compete with other products. The method used is the lecture method including data collection planning and implementation of activities. The research analysis uses descriptive analysis to provide a general description of the implementation of the Shopee marketplace training. After the training was carried out,  Penyandingan Village society was able to understand the material and apply it directly using the Shopee application, and could be applied on a sustainable scale so that sales of songket cloth could increase.

Copyrights © 2021






Journal Info

Abbrev

jipemas

Publisher

Subject

Other

Description

Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) dengan nomor registrasi ISSN 2654-282X (cetak) 2621-783X (online) adalah jurnal multidisiplin ilmiah yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam Malang. Jurnal Ini mencakup banyak masalah secara umum dari ...