International Journal of Economics (IJEC)
Vol. 3 No. 1 (2024): January-June

The Influence of Social Information Processing and Perceived Usefulness in Building Customer Trust in Halodoc Users

Qhoirunnisa, Oktavia Nur (Unknown)
Azizah, Nurul (Unknown)



Article Info

Publish Date
20 May 2024

Abstract

The rapid development of digital technology has reshaped healthcare, with mobile apps such as Halodoc emerging as key tools for quick and efficient access to medical services and information. However, the success of such health apps depends on customer trust. This study investigated the relationship between social information processing (SIP) theory, perceived usefulness, and customer trust among Halodoc users in Surabaya City using quantitative methods. A total of 157 respondents were sampled, and data analysis was conducted using the SPSS application. The results showed that social information processing and perceived usefulness are simultaneously and partially significant in influencing the development of customer trust, where users assess Halodoc's information features and express satisfaction with its services, which then fosters trust. The findings highlight the importance of social information processing and perceived usefulness in building customer trust, offer insights for increasing trust in healthcare applications and inform marketing and product development strategies in the telemedicine industry.

Copyrights © 2024






Journal Info

Abbrev

ijec

Publisher

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and ...