Communicatus: Jurnal Ilmu Komunikasi
Vol. 8 No. 1 (2024): Communicatus: Jurnal Ilmu Komunikasi

Radio Broadcasting with Artificial Intelligence: A Case Study on Radio Mustang Jakarta

Harliantara, Harliantara (Unknown)
Sompie, Denny Jan (Unknown)
Sutika, I Made (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This research analyses how the use of Artificial Intelligence (AI) in radio broadcasting by Radio Mustang Jakarta can change the landscape of the broadcasting industry. Through qualitative research, this case study examined radio broadcasting technology development and AI-based innovation in radio programmes. Data was collected through interviews, documentation, and literature studies with triangulation in the data processing. The results revealed that radio is strongly committed to keeping up with advances in information and communication technology. AI in the broadcasting industry can improve the quality and efficiency of broadcasts. In addition, AI technology can revolutionise the broadcasting industry by introducing an AI broadcaster named Aimee through an innovative production process.

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Journal Info
Communicatus: Jurnal Ilmu Komunikasi
Website

Abbrev

cjik

Publisher

Universitas Islam Negeri Sunan Gunung Djati Bandung

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and Scope Communicatus: Jurnal Ilmu Komunikasi is a periodical scientific journal that aims to develop concepts, theories, perspectives, paradigms, and methodologies with a focus on communication studies. The scope of this journal study is: Mass Media and Journalism; this field examines ...